Head – Brand & Communications
A Management & Marketing professional, Bimal helps organizations improve their performance, through analysis of customer, markets & other organizational data. His experience & expertise in customer persuasion through innovative & strategic thinking followed by his belief in integrated communication, driven by strategic design, digitally enabled marketing tools, and customer behavior – altering retail strategies are what his client’s seek him for.
Bimal has worked across brands of both old and new economies and is able to bring the best of the two worlds into the solutions he evolves. Bimal has also been the principal developer of the proprietary Data Tool used at Network Advertising – the DICER (Data Inspired Consumer Effectuality Representations) and is collaborating with IIMK to bring academic validation for the same. He also guides the Planning team of the agency.
Brands he has delivered for include BPL Mobile, Tata Indicom, NovoNordisk, Wipro, DHL, ShopperStop, LifeCell, LG Care, Hidesign, Odyssey, MindTree Consulting, TATA Telecom, TATA power, TATA Motors, TAJ Hotels, Subhiksha, UniverCell, Colours TV, SAP Labs, NIIT, Oracle, Colgate-Palmolive, TATA Beverages, CARBON, Indian Oil, Vijay Sales, Hutchinson Max, Kaya Skin Clinic, ITC & Fair & Lovely
Awards & Distinctions: Cannes Gold Lion, Effie, ITSMA, Novo Nordisk Global Innovation
Guest Faculty: IIM-Kozhikode, MICA, Symbiosis