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Product Launch


Wish to launch and sell your product to the schools in India, We can help you launch your product or service with a focused marketing strategy. Communication with atleast 25,0000 schools via email, SMS, telephone and post. Our Approach –

  1. Create BRAND VISION & POSITIONING STRATEGY
  2. Create a Market Entry Strategy (or re-calibrate the existing strategy)
    1. Ideate & document the various hypothetical scenarios for adoption of product for Pricing & bundling
    2. Design the Packaging based on the positioning and Pricing Strategy for various placement in the test markets.
    3. Design the Promotion strategy based on the Pricing & Packaging arrived for the Test markets
    4. Freeze on Test Markets & Market roll-out strategy
    5. Monitor the progress and document the results of hypotheses tested.
    6. Recommend changes during the Test phase & Mapout Roll-out plan for Launch
  3. Brand Identity
    1. Develop Brand Identity
    2. Recommended Brand Positioning
    3. Recommended Brand Personality and Brand Values
    4. Brand Architecture
    5. Brand Identity Design & application
  4. Digital Marketing Management
    1. SEO Optimization for select set of  keywords
    2. SEM Strategy & Implementation supervision
    3. Social Media Strategy & implementation supervision
  5. Launch product to school market in India.

Looking for help to launch products to schools in India? Contact us

Our Clients

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