Establishing a New School |
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New School Setup

New school setup process can be overwhelming. If not managed properly, details can ruin the big plan and un-answered questions can cause confusion.

It is important to understand the target market, create a strong foundation, facilitate age-appropriate learning program, provision relevant learning spaces, recruit best teacher and staff, establish policies, procedures to track student progress and have access to high-quality school technology and supplies. All of this needs to be accomplished on time and within budget.

Collaborative Experience

Our school project consultants work with individuals, entrepreneurs, trusts, and corporate’s who has financial resources to start a school in India and operate a school. School Serv’s experience covers school setups of various sizes, curriculum, grades and CBSE, ICSE, IGCSE, IB boards. Our network of partners and team relationships creates immense value by reducing implementation time and delivering speedy outcomes.

Concept to Launch Assistance

We have considerable experience navigating several steps involved in setting up a new school including creating feasibility report for schools and detail project report for schools. Our school consultants understand the level of details and planning required to launch a new school. We have developed skills and resources to access the right talent, plan school facilities, master plan, architecture and design for schools, establish curriculum, create policies and deliver a world-class educational experience.

To proceed with an initial thought all the way to opening a new school requires thorough preparation, comprehensive planning, commitment and dedicated resources to bring the school to life. Our educational consultants provide the necessary guidance, strategic advisory on all aspects concerning the new school, including but not limited to school architecture & design, curriculum/academic program, training, fee, policies, procedures, brand, marketing, admissions, school supplies & materials, statutory, affiliation, budgeting, and finance.

  • Market Survey
  • Feasibility Report / Assessment
  • Sustainable school concepts
  • Detailed project report
  • Strategic financial planning
  • Organization / Governance Structure
  • Collaboration with national and foreign entities
  • Support services required to establish and manage a school

Planning a New School

Over the years, we have found that each situation presents unique opportunities and challenges. During the Initial stage, Our International School Consultants will help clients to validate the idea, identify key issues to be addressed, gather information thru market survey to understand competition, parent preferences, education programs, positioning, marketing, statutory, boards, perform analysis to determine the key criteria for the school to be successful and arrive at sustainable school concepts along with draft timelines, draft budget.

A detailed project report covering all aspects of the approved school concept, budget is prepared by the school consultants. The report is prepared in close consultation with the promoters to ensure that its final version is an agreed document between promoters and school consultant. The report covers the following aspects of the new school setup.

detaile_project _report

New School

a New School

The establishment of a new school may take 3 months to 2 years or more to unfold based on type of school. Project team is identified/recruited and placed on site by the promoters, School Consultants will work with the promoters, site team, school architects, academicians, School Serv’s home office teams and complete necessary activities to ensure that school is completely prepared for the launch day.

While we found that fast tracking the implementation is possible in certain environments, we have also found that, accelerated timelines may result in serious compromises and lowers quality of the outcome. We strongly advise our clients to invest dedicated time and resources at the front-end of any new school project to ensure best results. School Serv home office team and project team assist you to establish the new school –




a New School

On Start of the School, focus is on enrolling students, achieving the learning outcomes and effective operations within budget. This can be cumbersome, when management is unable to dedicate the desired time to manage operations, market the school wisely, source skills and materials on-time. We had the privilege of building, managing schools and delivering the learning outcomes.

Services provided during the planning and establishment stage will continue to cover campus development and expansion, the onsite coordinator or a school head will assist in day to day school operations. The Coordinator is backed by a pool of resources from our offices, senior staff from our home office to ensure smooth School operations..

  • School Consultants provide guidance, strategic advisory on the agreed operational goals and milestones for the School.
  • School Management Systems and Procedures: Assist in implementation of operations policies practices, procedures, technology, reporting and communication systems.
  • Academics / Curriculum Support: Continuous guidance from our home office to Management, Principal, Teachers and staff, Teaching-Learning, Curriculum Handholding, Preparation of application forms and technical report for affiliation (CBSE/ICSE), prepare for inspection(s), assist in compliance with requirements leading to affiliation, Skill Development / Teacher Training, Find and recruit the best educators and staff from our pool of 10000+ candidates, Academic audits, Reviews by senior management.
  • Education Spaces Development: Suggest and provide design concepts for renovation/upgradation of existing educational facilities.
  • Branding & Marketing Support: Re-calibrate brand strategy to cater to changing market needs, create marketing plan, Design brand and marketing collaterals for school (digital, outdoor, media, social, etc.), Hosting and maintaining website, Market digitally and Planning betterment & admissions
  • Procurement: Our procurement team from home office will assist you source materials, supplies and stationary from over 500 vendors from around the world, consolidate and ship best educational materials and supplies.

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In most cases, new school start-up enthusiasts jump to construction stage of the new school building without assessing school project feasibility, planning budget, not considering any statutory requirements. The decision to jump stages is purely based on individual perception, a lot of money would have gone into the new school setup and operations – It may take several years to understand if the approach is delivering the desired results or not.

To avoid ambiguity, endless run time issues and to ensure you are making the right investment, we suggest a data driven approach to determine a sustainable school concept or school project feasibility. Some questions you need to have valid answers for before you begin or make any investment –

  1. Is there a need for school in proposed location?
  2. What is your target market and how are you positioning your school?
  3. What are the risks involved in the proposed school project?
  4. Under what conditions will be proposed school be successful?
  5. How much does it cost to setup a school and run it?
  6. How long does it take to setup a school?

DPR is a comprehensive school development plan prepared in consultation with the school promoters, an important start up guide for those who wish to start a new school. Further it acts as an implementation guide for promoters and can be used obtain loans for the proposed school project. DPR addresses all major issues concerning the project, namely –

  1. Vision & philosophy
  2. Organization structure
  3. Academic & beyond academic programs
  4. Staffing & Skill development
  5. Master plan & interiors
  6. Branding & positioning
  7. Statutory & legal issues
  8. Financial feasibility covering 15 years cash flows.
  9. Market pricing
  10. Admissions
  11. Documentation for staff and students
  12. Technology infrastructure
  13. Project schedule

Many options are available; you may consider any one or combination of these familiar options –

  1. State Board: State Government Recognized Board
  2. CBSE: Central Board of Secondary Education
  3. CBSE-I: CBSE-International
  4. ICSE: Council for the Indian School Certificate Examinations (CISCE)
  5. IB: International Baccalaureate
  6. IGCSE: International General Certificate of Secondary Education / Cambridge University
  7. Early Learning Schools & Child Care Centers; custom concepts based on the Theory of Multiple Intelligences, Reggio Emilia, Waldorf (Steiner), Montessori and early year foundation stages (EYFS).

There is no single answer to this question, Cost of setting up a school is dependent on several factors, listing few factors –

  • Target market
  • Capacity planned
  • Value of land (varies by location and size)
  • Cost of infrastructure design and build
  • Facilities you wish to offer
  • Academic and beyond academic programs you wish to offer
  • Cost of educational supplies, staffing and other services
  • How do you plan to brand and position your school in the target market

Minimum requirement is 500 – 8000 Square meters. However land required depends on specific location you wish to open the proposed school, facilities you propose to provide to students, state board and other affiliations (CBSE, ICSE, etc) you are planning to seek for your new school.

Approximately Rs. 1000 – Rs. 3000 a square feet, varies by location and quality of construction.

Depends on the pace at which you are able to establish brand awareness and enroll students. For a moderately financed venture, the operational break even should be within 1 – 5 years from the launch date.

Sometimes operational break-even may not happen as predicted, you still need to support operations and maintain the brand position. It is suggested that you plan the necessary cash flows well in advance.

This is highly dependent on the capital invested and the overall success of the school. In a normal case, the break even should be within 5 – 10 years from the launch date (not considering gains thru land value appreciation/depreciation)

Principal, coordinators, Teachers, Lab Assistants, Maids, Administrator, Accounts Staff, Gardner’s, Nurse, Drivers, etc.

You should meet the pre-requisite criteria indicated by the state board and other boards (CBSE, ICSE, IB, etc) you are planning to seek affiliation from.

We recommend to plan these based on the academics and beyond academic programs your school would offer, nature of learning environment you wish you provide to students.

Age appropriate facilities are necessary for all-round child development. There is no end to the facilities and amenities you can provide. Figure out what is adding to the cost and not adding to the enrolments and make sure they are used to optimum. Some of them include:

  • Technology enabled classrooms
  • Language Labs
  • Science Labs
  • Maths Labs
  • Music Room
  • Dance Hall
  • Art & Craft studio
  • Indoor / Outdoor sports facilities
  • Transport
  • Multipurpose Halls

Over the years, we have found that each new school project presents unique challenges and opportunities. Deliverables for each new school setup are also unique.

Fee is calculated based on the nature of the project, tenure, specific deliverables and effort involved. We offer flexible charging models for the convenience of people aspiring to open new schools –

  • Per consulting day (6 hrs)
  • Task based fee
  • Percentage of the estimated project cost (excluding land value)
  • A monthly fixed fee for the project duration
  • Revenue share
  • Profit share

YES, Team School Serv is equipped to deliver services to prospective clients across India. School Serv team has experience in delivering services globally. Language, State are not any barriers for new school setup. Collaborations are a vital part of what we do.

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