• +91 95133 77282 / 83 / 84 / 85

How to increase School Admissions ?

Posted on December 20, 2017 | by Vinod Kakumanu

Many school promoters are finding it difficult to enroll required number of students. This is in fact, one of the biggest challenge school promoters are experiencing when they launch a new school or trying to sustain an established school. Creating the best infrastructure, putting up hoardings and hiring the best resources is not helping yield the required number of admissions.

The situation may vary for a new school and an established school, Listing three important aspects that impact admissions –

1. Brand

Create a vision for the school, determine the positioning strategy, Establish a brand campaign to educate, engage and influence parents/student community. create a budget for the brand campaign and assign necessary funds. We suggest to run the brand campaign untill the desired admission goals are achieved and reduce / increase the campaign frequency basis the outcomes.

Ensure you are not compromising on the brand position, For example brand positioning that works for an affordable school may not work for an International School. We observed internal branding is often ignored and brand position is compromised.

The success of the brand campaign depends on the given situation. Measure monthly, the outcomes based on the awareness created in the target market, trust with parent community, reputation and increasing trend in quality of incoming inquiry’s.

Awards and accolades add value to the brand repute.


2. Communication (Marketing)

Determine the catchment area, target segment and unique selling points. Define a communication strategy, select media and create the appropriate content specific to a media. Various communication media are available – outdoor, indoor, digital, social, web, TV, etc.

Define a budget for the communications campaign, assign necessary funds for the required duration. The duration depends on the type of schooling you are offering.

Measure the success of the communications campaign on a monthly basis based on the number of incoming inquiry’s, their quality and determine what media is working for you.  An increasing trend in the incoming inquiry’s is desired.

Marketing to an unwanted segment, catchment area and spending on an unwanted media are the most common mistakes we observed. Avoid spending on a media which is not giving quality inquiry’s, reassign budgets to an appropriate media.


3. Admissions (Sales)

The number inquiry’s you are able to convert into an admission, play a vital role in the success of a school. The more admissions, the more success. You have the necessary funds to continue to sustain operations of the school and realize your dream of education more and more children.

Most of the time brand, marketing / communications strategy’s work very well. Parents walk-in to the school, but does not admit their children in the school. Reasons could be many, listing the most common reasons for your reference –

  1. School’s proximity to the child’s residence
  2. Process of handling admissions
  3. Parent is not convinced with what they are getting for the price they are paying
  4. Features communicated in brand and marketing campaigns are not seen in the school
  5. Infrastructure is not ready
  6. Curriculum / Program / Resources
  7. Many more..

An increasing trend in the number of admission is desired. You need to ensure that the team handling admissions process are trained to sell your school programs and efficiently handle objections raised by parents.


 School Improvement – FAQ | School Management – FAQ | |Contact Admissions Experts

our_subteam_logo_circle_image

Vinod Kakumanu

Founder & Consultant - School Serv

Vinod Kakumanu heads a team of school services professionals and is an independent commentator on Indian school education scenario. Vinod has assisted school promoters establish 35+ schools besides providing ancillary services to over 1000 schools across India. He envisions a future where quality education is made available to every child of the country. The focus he places on the quality of the deliverables and customer satisfaction has made him renowned in the field of K-12 school education.

2 Comments

Hafsa

January 21, 2018 at 9:42 am

Suggest quick promotional strategies for school admissions

    admin

    February 1, 2018 at 9:17 am

    Hello Hafsa, There are several traditional ways of promotional strategies that we talked about in our blog, The strategy is subjective to several parameters of your school setting. suggest that you talk to one of our school branding and marketing consultants on 9513377282 for further assistance

Write to Our School Consultant

Categories

New School Setup

School Improvement

School Management

School Supplies

School Property

School Jobs

Most Read

Our Services

Blogs


SCHOOL CONSULTANTS
Want to Start a School in India ?